Put simply, they are information and ideas displayed in a highly visual and easy to understand format. The visual map format has been proven over and over to be one of the most effective ways to absorb and understand complex information.

It has often been said that 'a picture is worth 1000 words', visual mapping taps into the natural human tendency to associate simple visual stimulus with complex information.

Traditionally mind maps have been utilised by strategic planners, educators, business leaders and project managers to efficiently plan tasks and communicate complex ideas to others. The original mapping technique was done using paper and pen, but in recent years a huge varity of software applications have arisen to make the process much easier.

For a majority of people, simple visual reminders can help them remember huge quantities of information. Examples of this are all around us. It may be a certain taste, smell or song that unlocks vastly complex memories of the past.

By using powerful visual stimulus to trigger memories or thought processes, you are able to understand and manage information much more easily. This process is especially effective at the beginning of a project or during the creative brainstorming phase.

This is the essence of the visual mapping principle, and when harnessed with a good mind mapping software package you will be absolutely amazed of the benefits.